The PGA Partners with MLBAM to Stream Early Rounds

At this point, we should be talking about what businesses aren’t working with MLB Advanced Media to handle their video streaming needs. Nevertheless, we can now add the PGA to the ever-growing list of organizations and companies piggybacking on MLBAM’s logistics and infrastructure for broadcasting live video over the Internet.

During a press conference at this week’s WGC Match Play Championship, PGA Tour commissioner Tim Finchem announced that MLBAM will be working with the PGA to broadcast Thursday and Friday rounds of certain events over the Internet. This is not meant to usurp traditional TV coverage that kicks in later in the afternoon, but to supplement it by allowing fans to check in on the action before scheduled broadcasting begins.

PGA Tour Live, as they’re calling it, will charge on a per-event fee, and is expected to cost less than $10 per event. There are still some things left to speculation, but the new service is expected to launch sometime later in the summer. Fans can sign up to be notified when the service is available to the public.

MLBAM has already had their fingers in streaming the NCAA Tournament for Turner as well as WrestleMania using their expertise. Oh, and they also worked on a little something called HBO Now. MLBAM is blowing up, as they say, and their hold on the streaming industry is only getting stronger.

(Image via Ryan Schreiber)





David G. Temple is the Managing Editor of TechGraphs and a contributor to FanGraphs, NotGraphs and The Hardball Times. He hosts the award-eligible podcast Stealing Home. Dayn Perry once called him a "Bible Made of Lasers." Follow him on Twitter @davidgtemple.

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