NBC’s Radius Fitness Offers Promise and Potential
Working with fitness apparel giant Under Armour, NBCUniversal has launched their new Radius brand, a multi-platform workout regimen. As it stands, Radius is limited to iPhone and iPad users as a $10 monthly service, or the videos will be aired on from 6 am to 9 am Eastern Time each weekday on the NBCSN channel.
The mobile version of Radius will produce content in an on-demand format from the television show. For the workouts themselves, there are levels of fitness ranging from beginner to high intensity. As time for workouts — and free time in general — becomes a premium in our everyday lives, Radius also offers a series called “10acious” designed to give a full body workout in just 10 minutes. A recent study showed the significance of mixing a high intensity spurt into a normal workout, specifically even a short workout with a minute or two of sprint-esque action grants significant dividends.
For now the Radius app is cheaper than just about any local gym membership, however it is limited due to its iOS device restrictions. Undoubtedly, Android users will soon be able to join in the workouts though the idea of paying an additional sum to work out, even one backed by Under Armour and digital personal trainers, seems a bit foreign. With free apps such as the Scientific 7-Minute Workout already available for both Android and iOS users, forcing potential customer into spending more money may not be an ideal way to reach mobile users. For now, Radius offers promise. However, even with the offer of two free months with a purchase of a six month package or four free months with an annual subscription, it may not be enough.
