Under Armour has announced they have acquired MyFitnessPal, the nutrition and calorie counting app that claims more than 80 million users, for $475 million dollars.
The athletic apparel company has also acquired fitness tracking social app Endomondo, which boasts 20 million users, for $85 million.
Eighty percent of Endomondo’s 20 million users are outside the US, which will help in expanding Under Armour’s presence internationally.
“Under Armour’s demonstrated global leadership in health and fitness innovation is greatly enhanced with the addition of Endomondo and MyFitnessPal, as we continue to redefine and elevate the Connected Fitness experience for millions of people around the world,” said Kevin Plank, Chairman and CEO of Under Armour. “Similar to MapMyFitness, Endomondo and MyFitnessPal have established track records of unmatched equity, expertise and passion in the fitness and nutrition space, and they are ideal partners to enable Under Armour to provide data-driven, proactive solutions to help athletes of all levels lead healthier and more active lifestyles.”
Both companies will continue to operate at their headquarters in San Francisco and Copenhagen, Denmark, respectively.
Under Armour previously acquired MapMyFitness, a leader in the exercise tracking app market, in 2013. This series of acquisitions now allows Under Armour to claim they have “the world’s largest digital health and fitness community” with more than 120 combined users, which is about six times more than the Nike+ fitness community’s 18 million users.