Archive for Football

SmartKage’s headquarters are in a remote office park, 36 miles and a couple dozen cows away from Boston. But in a batting cage inside, Kevin is warmed up and ready to audition before an audience of MLB scouts and college recruiters from across the country.

Kevin, a 14-year-old shortstop (whose name has been changed for this story), and his father are listening to SmartKage chief operating officer Larry Scannell describe the components of the infielder test. Scannell, a former Red Sox farmhand, runs through the sprinting, agility, throwing, and hitting portions of the test.

“It’s analogous to a physical SAT,” Scannell says. “And if you take it multiple times, just like the SAT, we combine your best scores in each area. It’s not about consistency, it’s about capability.

Once the explanation is over, a few taps on a touch screen start the automated measurement process. The system has been designed to be completely automated. Aside from tapping “next” on the touch screen, no human intervention is required, though Scannell adds the occasional explanatory detail or words of encouragement. And as Kevin takes his hacks against the pitching machine, Scannell and director of information technology Dennis Clemens starts talking about the collaboration with FungoMan that was required to making the pitching machine as consistent as possible.

“We changed out the legs and bolted the machine down,” Clemens said. “The side-to-side adjustment was removed, and we had the agitator adjusted so there were fewer jams.”

“And we swap the balls out every 30 days,” Scannell added. “We’re working with Rawlings and talking about the life of a baseball. And as a former facility owner myself, I mean, these are pearls! We would use these for an entire year, you know? Now …”

“Now the dog eats them,” CEO Corrine Vitolo said. “We take the premise of standardization very seriously.”

The fresh baseballs are more than just a way to give Merlin, a German Shepherd mix who was also on hand, new chew toys. Developing and running a standardized test requires SmartKage to constantly calibrate and maintain their equipment. It also means a significant effort to find the right kind of facilities to partner with, and Scannell said he spent five years evaluating prospective partners.

“I vetted these facilities out on location, years in business, member base and foot traffic, and then the size and the appearance,” he said. “But most importantly, are they going to bring in the business and support it?”

To date, SmartKage has reached agreements with 160 facilities across the country. They began their initial rollout earlier this year, and are currently up and running in about 20 facilities. The company owns the equipment and installs it in the facilities, who then advertise the product to their clients. The tests run around $150, and take around 30 minutes. Different tests exist for infielders, outfielders, catchers, and pitchers; the results are available to professional teams and college programs, with especially high marks forwarded directly to teams.

“We’re a filter and a pre-qualifier for teams,” Scannell said. “It’s about maximizing the time and productivity for scouts.”

Vitolo said her company also has more in-depth relationships with a number of MLB teams (though she refused to say which). These teams lease systems to gauge the fitness and health of their own players. Scannell said the teams also buy prepaid “scout cards” that area scouts give to amateur players they’d like more information on, and that professional players already in the organizations use in the offseason to track their workouts.

“And because we weigh them every single time, we’ll know if they come in overweight before they get into spring training,” Scannell said.

The batting cage where the test takes place looks a little unusual. Laser timers are stationed at regular intervals along the length of the cage to track the athlete during speed and agility tests (though these are removed, of course, before hitting begins). The area around home plate is slightly elevated: the platform contains pressure sensors to track things like how a hitter’s weight is distributed during the swing. And hanging from the ceiling are two cameras, evidence of an automated version of Sportvision’s PITCHf/x technology that tracks both incoming pitches and batted balls.

“What we’re doing is we’re bringing these technologies from the major league level, we’re trickling them down through the amateur and collegiate market,” Vitolo said.

Sportvision, of course, should be familiar to tech-savvy baseball fans; their PITCHf/x pitch tracking data have been publicly available since the system was first installed in 2007. And their HITf/x and FIELDf/x technologies have also been available to teams for several years. Soon after their founding, Vitolo said SmartKage began their partnership with Sportvision, ensuring that the same data sources front offices were using to evaluate their professional pitchers and hitters would also be available to judge prospective draftees.

“So when they’re making comparative analysis between players, it’s exact, it’s apples to apples,” Vitolo said. “[Sportvision is] the de facto standard in baseball, and we worked with them on adding metrics to their existing system.”

Even after only a few months, SmartKage is already finding interesting trends in their data. Scannell described how players, after years of counterclockwise baserunning, become almost universally faster going to their right than going to their left. And he also talked about how the technology helped find an injury from a pro pitcher’s plyometric pushup data.

“There was an abnormal kind of regression in one of the pitching shoulders,” Scannell said. “And it turned out that there was a slight tear, and it was enough to red flag an MRI.”

The team is busy completing its first 40 installations, and making plans to roll out to the other facilities they have agreements with. But look in the right places and you’ll see hints — like a Harvard football helmet perched on a filing cabinet — that the company is starting to expand their offerings.

“A lot of the facilities that Larry’s got under contract are multi-sport facilities,” Vitolo said. “So you’ll have a SmartKage baseball, and then you’ll have a SmartSports football.”

Just like the SmartKage, SmartSports Football will offer an automated evaluation tool — a “physical SAT” — to a sport known for its pre-draft scouting combine. But Scannell says the company will offer far more than the handful of metrics traditionally covered.

“We measure five times the amount of metrics as the NFL combine,” Scannell said. “We can do everything the NFL does plus another five times those metrics in addition.”

As more and more of the cages start to appear across the country, the technology that underpins them will improve. SmartKage already has plans to add even more data sources, from pressure sensors in the pitching mound to markerless biometrics to wearable sensor-based technologies. To an outside perspective, digging into a specific aspect of a player’s game from the all the information SmartKage makes available may seem like trying to drink from a fire hose. But Vitolo says her company is ready to adapt to any improvements in technology — and still meet teams’ growing demand for performance and biometric data.

“Leap and the net appears,” Vitolo said. “You have the technology, you’ve got the capacity, and all of a sudden the applications present themselves.”

Earlier this week, NYC’s Bohemian National Hall played host to hundreds of sports executives, entrepreneurs, and others looking to learn about the very latest in sports technology. Since 2013, the On Deck Sports and Technology Conference (organized and presented by SeatGeek) has provided a forum to showcase what products are “on deck” to help fans follow, analyze, and participate in sports.

On Deck has a slight bent towards sports startups, so a decent amount of the conference was geared more towards raising capital, scaling businesses, etc. Still, there were plenty of fascinating talks, panels and interviews for anyone interested in straight sports tech.

Statcast And Beyond

Possibly the most entertaining talk of the day was Joe Inzerillo’s (CTO, MLBAM) update on MLB’s Statcast, which is finally getting its moment in the sun this season. For those who needed a refresher on how Statcast operates, Inzerillo discussed its missile-technology radar system, its stereoscopically-placed cameras, and how these allow each Major League ballpark to track the movements of every player on the field (plus the ball) at any given time.

Once Statcast has this information, as Inzerillo pointed out, it can then provide real-time data on pitch velocity (actual and perceived), player velocity and reaction time, and a horde of other quantitative metrics, plus more advanced data on a 12-second delay, like fielding route efficiency. This data is just inherently cool (as you likely know if you’ve seen a Statcast-enhanced game or highlight on television), but it’s also already being used to both question and confirm existing baseball strategies.

For an example of the latter, Inzerillo looked at the fallacy of sliding into first using Statcast to plot Eric Hosmer’s 1B slide in Game 7 of the last World Series. Hosmer hit a peak speed of 20.9 MPH before sliding and being out by less than a tenth of a second. If he had just kept running, Statcast found, he would have been safe by nearly a foot. Statcast is already getting noticed by clubs, and even players — batters like to talk smack, apparently, over who has the highest exit velocity.

During questions, Inzerillo was slightly cautious about committing to the future of Statcast, but he did mention that minor league stadiums were a natural next step, and that there was plenty of work being done on developing new metrics. Statcast already tracks ‘defensive range’ for fielders, for example, but since a player doesn’t travel the same speed in every direction, there’s a need to find the more amorphous ‘effective defensive range’ and how it changes–such as during defensive shifts.

On the football side of things, Sportradar’s Tom Masterman talked about the NFL’s NGS (Next Gen Stats) platform, which is collecting data on every single game in 2015 to track, analyze, and visualize how players are moving on the field. NGS is already being distributed to clubs, media, and health and safety personnel; the long-term goal is to have X,Y,Z coordinates for every player and official, plus the ball.

Go Bucks

On Deck’s attendees weren’t just league officials and startup managers–the conference started with a live interview of Wes Edens, who became co-owner of the NBA’s Milwaukee Bucks in 2014. Much of the conversation focused on the new Bucks arena, which was being voted on by the Milwaukee city council literally as the interview was ongoing. As it’s currently planned, the presently-unnamed arena will focus heavily on keeping fans digitally connected — giving attendees plenty of WiFi, for example. At the same time, Edens noted, they want to avoid fans using technology to become distracted from the game going on in front of them. (Edens used the phrase “Instagram culture”, specifically, though he noted that he himself has had these sorts of problems before.)

Edens was similarly balanced when the discussion turned to analytics. One of the first things Edens did after buying the Bucks was to build their analytics program — bringing on employees, consultants and even discussing methodologies with other owners. There’s definitely a “golden age” of analytics in basketball going on.  Edens even thinks the NBA will end up surpassing the MLB as the leader in sports technology. But when he was asked about how the players feel?

“It’s a good question,” Edens replied. “There’s definitely lines that can be crossed” with having too much data being made public, at least when it can affect the privacy of the players (such as rest/injury issues).

Edens also briefly discussed the role of the referees and the potential benefits of replay and “the new center across the river“. Could we see yet more referee technology, even an Oculus Rift-type headset for NBA officials, in the future? “Totally possible.”

Era of Mobility

When it came time to look at how fans themselves were interacting with sports, technologically, it became clear that mobile is “it.” In that panel about growing sports startups I mentioned earlier, representatives from SeatGeek, FanDuel and Krossover all praised the importance of the mobile web for their companies–SeatGeek’s rep described it as a “tale of two companies”, pre- and post-mobile, and Krossover’s founder mentioned they’re considering dumping their web app altogether in lieu of just being on smartphones and tablets. When Yahoo Sports’ VP of engineering presented a chart showing their fantasy football traffic from this season’s Week 1, the fraction of non-mobile data was a pretty small sliver at the top.

Even companies you might never expect to get in the mobile game are joining and succeeding. Jeremy Strauser had 20 years of gaming experience at EA Sports and Zynga before joining one of the most loved and enduring brands in the sports industry, Topps. Yep, they’re digital playing cards.

Topps first got into the digital game 4 years ago and how has three top-selling sports card apps, plus a newly launched Star Wars-themed set. Why should you be interested in buying trading cards on your phone? One starting point is the capabilities the digital platform provides — literally hundreds of thousands of different designs, the ability to create all manner of rare and unique cards, etc.

Topps is also rolling out a daily fantasy sports feature (DFS was a major topic of conversation at On Deck) that allows you to compete using the players in your card deck and swapping them in and out in real time as they go up to pitch or bat. It probably doesn’t hurt, either, that they won’t take up space under your bed or get thrown out by your mom when you’re away at college.

Coming To Your Hometown

If you want to look for the next wave of sports technology, though, look to your neighborhood.

Rather than providing new tools or analytics for MLB, the NFL or the NBA, the newest sports apps want to help you participate in sports in your own town. On Deck wrapped up with a “Startup Pitch Contest” a la Shark Tank where teams had four minutes to present their groundbreaking app to a group of judges. The six competitors included:

• Wooter – a search engine for finding and joining sports and activities like local rec leagues. Wooter provides profiles for leagues looking to form teams, players looking to join them, and the tools to process payment and set up other logistics.
• NextPlay – helping youth coaches conduct tryouts and league drafts. For $15/month, instead of taking a stopwatch, a bunch of handwritten notes, and an Excel spreadsheet to put together youth rosters, NextPlay handles all the data collection and analytics itself. Their beta has been used by “a couple hundred organizations” and over 10,000 athletes.
• ScoreStream – filling a gap in local journalism by crowdsourcing reports on high school sports.

With a really impressive presentation, broad coverage (10,300 HS games covered last week alone) and the #1 iOS app for high school sports, I really thought Scorestream would walk away with the prize, but it ended up going to…

• SidelineSwap, a P2P marketplace for sporting goods. SidelineSwap has over 43,000 registered users who’re interested in trading out sporting gear just collecting dust in their basement or garage. They’re working on building partnerships with youth organizations and promoting used college-branded material, which should play very well with their chief audience of high school students.

On the whole, On Deck was a whirlwind experience for learning about cutting-edge sports tech. This report only covers part of everything I caught there. Watch for further updates and profiles soon!

Kinduct Technologies made waves in the sports tech world when they were selected as one of ten companies in the Dodgers Accelerator program. But CEO Travis McDonough admits that his company is more mature than many of his fellow participants.

“We have 40 employees, we’ve got many many different clients, we’re across different industries, we have a mature operating system,” he said. “We have now 50 professional sporting organizations that are using our tool and it changes every day.”

The tool, which is known as the Athlete Management System, aggregates data from wearable, camera-based, and even more subjective systems into a single environment. The system includes visualization tools so teams can search for correlations between the data themselves, and a machine learning component to further guide organization training plans. The system gives vital help to organizations trying to understand the massive amounts of data they collect from games and practices.

“There’s been an explosion of ancillary tracking tools on the market today, everything from camera systems to GPS trackers to heart rate monitors to smart phones,” McDonough said. “And all those data sources, as valuable as they are, reside in siloed pockets.”

In addition to the Athlete Management System, Kinduct offers similar services in the health care, wellness, and human performance market (which covers military and law enforcement applications). Their experience in these other fields informs the algorithms behind their athletic products.

“Because we have had the opportunity to start to figure the machine learning side out on the health side, we’re able to cross-pollinate and apply it to the sports market,” McDonough said.

But the operating system and machine learning tools are only as effective as the data they can handle. McDonough said Kinduct works with their clients to incorporate both new and existing sources of data. Their web page lists relationships with camera-based systems including the NBA’s SportVu system, as well as wearable trackers like Polar Global and Catapult, among others.

“We’re very agnostic, and we love to pull in data from as many sources as possible,” he said. “So we are absolutely delighted at the new technologies that are coming out, and all these emerging data sources are exactly what make us more powerful.”

Kinduct counts dozens of sports organizations among its clients — including “more than half the NBA,” according to McDonough — and is working with a few unnamed leagues to manage data across all teams. The obvious differences are there, of course: basketball teams have different expectations for their relationship with Kinduct than hockey teams or baseball clubs. But the varying levels of sophistication across organizations provides an additional challenge, and Kinduct has to ramp up or scale back their offerings according to the client’s experience and comfort level.

“The NBA teams, they put their arms right around technology so we adopt what they use,” McDonough said. “When it comes to other organizations … they’re looking for recommendations by us to suggest ancillary technologies that can do the best job of tracking their players.

From a researcher’s perspective, the fact that Kinduct works with such a large percentage of the NBA is exciting. Deep in their databases is tracking and data, across games and practices, on dozens of elite athletes. McDonough estimated that the average NBA team spent $10 million on players sidelined with “preventable” injuries, repetitive stress injuries arising from flawed biomechanics that he likened to a stone cutter chipping away at a rock. And while McDonough was more than happy to describe how an individual team could combine their various data sources to find potential injury markers, he also stressed his company’s respect for the “firewall” that protects not only each team’s raw data, but also any metrics they build on top to analyze those data.

“It’s almost like we provide a technological apartment building, but each and every team moves their specific furniture and wallpaper in it, and the keys to the front door are locked down so no one can go in it but that organization,” he said.

Still, he agreed that a league-wide approach would be more effective, allowing coaches and staff to spot trends in a wider sample of data that could keep players off the trainer’s table.

“The right thing in the future is for leagues to be able to analyze the data and intervene to make sure the players are playing at their best and reducing injury as best as they can,” McDonough said.

Nevertheless, Kinduct is still dealing with health care data, which is subject to a wide range of safeguards to protect patient confidentiality. On top of that, athletes and the players associations that represent them remain leery about biomechanical data being used against them during contract negotiations. Players associations also objected to earlier iterations of the system that tracked athlete workouts during the off-season as excessive. As a result, Kinduct has worked to produce a system that provides the data front offices are after while remaining as unobtrusive as possible to players.

“For a player, they just want to win games, they want to win a championship,” McDonough said. “And a level of surveillance [during the season] seems to be acceptable by both the players’ association, the players, and of course management and ownership.”

It was announced in August that Kinduct was one of the ten companies selected for the Dodgers’ first annual accelerator program, which will run through a “demo day” November 15. The Dodgers are running the accelerator in conjunction with advertising agency R/GA, who has successfully run a number of similar programs in the past. Described by McDonough as “almost like a business boot camp,” the program offers Kinduct mentoring from a who’s who of sports executives and a chance to get more exposure.

“What we have is a Ferrari in a garage,” he said. “This allows us to open the garage door and have more people see our Ferrari. And people want to drive it, and it’s exciting.”

For now, McDonough and his staff have moved to Los Angeles to participate in the accelerator, and plan to open an office in the U.S. after the program to expand into the American market, especially in the health care, fitness, and military areas that fall under the same “human performance” umbrella as the company’s Athlete Management System. Still, McDonough said the company would remain true to its Canadian roots regardless of its excursions south of the border.

“We’ll always have a home base in Halifax,” McDonough said. “But we need to have a bigger presence in the United States.”

Concussions are bad.

Nobody has ever really disputed this, but over the last decade, it has become increasingly apparent that repetitive head injuries, seen particularly often in football, can lead to significant long-term medical effects.

The “concussion debate” has largely taken place on the professional stage, from the controversies generated by League of Denial to Will Smith’s forthcoming feature film Concussion and beyond. Yet the true impact is being felt across the nation, as schools and innovators work to protect the more than 1,000,000 young adults who play college and high school football each season.

This fall, new devices large and small are being tested to reduce the frequency and effect of football-related concussions.

The Dartmouth Dummy

Five years ago, the Dartmouth Big Green football program eliminated athlete-on-athlete tackling during practices. Cutting out these collisions in favor of tackle sleds and dummies cuts down on injuries and concussions–which makes sense–but made it harder to actually practice tackling against a moving target–which also makes sense.

Enter the MVP–the “Mobile Virtual Player”.

Designed by two Dartmouth engineering students, the MVP is a remote-controlled, human-sized dummy that resembles a cross between the Headless Horseman and a Weeble. Less bone-crushing than an actual human, the MVP allows for relatively realistic tackling simulations while significantly decreasing the risk of head and neck injuries.

Two MVPs were deployed in August, with a third on the way, and the experiment has received the attention of major media, tech blogs–and, reportedly, a few NFL teams.

New Helmets InSite

This doesn’t do much to prevent contact during games–and, as long as there’s tackling in football, there’s only so much you can do–but some new tools are being developed to limit the effects of major hits when they do happen.

The sporting company Riddell is in the process of bringing a new line of helmets to high schools around the country. The SpeedFlex helmets, equipped with Riddell’s InSite Impact Response System, use six built-in accelerometers to measure the individual and combined force of every impact a player receives. This data is sent live to a laptop on the sidelines, where trainers and staff can monitor players for potential danger signs.

As programs continue to adopt the system, one trainer says, this data will itself be useful for better understanding what leads to football brain injuries.

Watch Your Mouth

In fact, before long it might not even take a special helmet to easily detect potential concussions. Smithsonian reports on FITGuard, a mouth guard co-created by two Arizona State grads–one a veteran of the rugby team.

Like InSite, FITGuard uses sensors to measure hits to the head and can transfer data to a nearby computer. If FITGuard sees any signs of danger, though, it simply lights up the player’s mouth using LEDs. FITGuard is scheduled for release in early 2016.

These tools aren’t without their caveats. A recent Stanford study, for example, found that some currently existing concussion-measuring devices (particularly helmets) can significantly mismeasure the actual force of impact.

Nevertheless, with room for improvement and no end to the concussion crisis in sight, technology like this can still have great potential to help protect our next generation of football players.

(Featured Image via Dartmouth)

The NFL has been gracious enough to stream the draft itself for the past few years and 2015 is no different. The stream for the draft is an NFL.com exclusive and they are boasting a record setting 53 hours of coverage between April 30 – May 2, though not all of their content is available online. Owners of an XBox One can access the draft through the app, however authentication is required. On the NFL Youtube channel, the first round picks will be uploaded, but if you’re looking for more information before the first pick is announced, there is no shortage of other sources.

For standard coverage such as pre-draft boards and predictions, the normal Sports Illustrated, Fox, ESPN, Yahoo! and CBS sites do the job, however for someone who is looking to put something on in the background, 120 Sports is the place to go. We’ve taken a look at 120 Sports in the past, however they warrant another go with their impressive schedule of events. The 120 Sports site is already indexed with videos of player information, evaluations and look-ins. Their full press release can be found here, though the following are some of the highlights.

– Beginning on Sunday, April 26 a mock draft sets the tone for the rest of the week as the four-hour event will have insight from former players, scouts and experts.

– The next event isn’t until Wednesday, April 28, however it should be worth the wait as at least five NFL prospects will have exclusive interviews. Some of the scheduled interviews are projected first-rounder Dorial Green-Beckham as well as Ameer Abdullah and Devin Gardner.

– Once the actual draft kicks off, 120 Sports continues to offer programming as a second screen to the NFL.com broadcast. Pre-draft as well as backstage interviews with players are on the docket throughout the three day event as are fan interviews.

Available on mobile for iOS and AppleTV as well as Android and Chromecast, 120 Sports offers plenty of ways to stay up to date on the draft for those without a cable subscription. Seeing such an extensive amount of programming from a non-TV entity is perfect for cable cutters. Hopefully they’ll do the same with the upcoming MLB draft.

On top of the obvious ill-effects of traumatic brain injuries, we can add class-action lawsuits to the list. The Illinois High School Association is facing a lawsuit of their own, one also involving concussions, and a legal suit they’ve been involved in since November of last year. The suit against a high school organization is the first of its kind, as previously only collegiate and professional football have been faced with legal action. Where the National Football League will soon be forced to pay hundreds of millions of dollars to former players due to long-term concussion effects, not every governing body or football organization is capable of doing so.

Via the Chicago Tribune, word broke the IHSA filed their first response to the lawsuit, hoping the suit will be dismissed, calling it “a misguided effort that threatens high school football.” The lawsuit does not seek any monetary compensation to previous victims, but rather one to force better prevention and immediate medical care for both games and practices. The closest thing money chasing in the suit is the plaintiff including a provision within the suit for the IHSA to pay for medical testing of previous high school football players going to back to 2002. The suit doesn’t make demands such as the Mayo Clinic recommended CT scan, just to take action in both prevention and treatment. Even if it something as basic as the NFL’s sideline Baseline Test, action is clearly required.

Centered around the IHSA’s desire to see the suit thrown out is the cost of the medical staff and testing. IHSA Director Marty Hickman believes the cost would hurt the less-well off schools in the state, and was quoted saying the sport would turn into “haves and have nots.” Another argument on behalf of the IHSA is in their words within the response “would be unwieldy.” The response goes to to say “If a high school … fails to have a court-ordered medical professional at a football practice, how will such a violation of the Court’s injunction be remedied? Sanction the IHSA? The local school board? The principal? The athletic director? The coaches? All of the above?”

Perhaps no argument is lazier than the “slippery slope” that the IHSA is bringing to the table. The good news is they aren’t claiming or feigning ignorance on the matter of concussions, just crying poor. While showing any semblance of favoritism towards a particular sport isn’t ideal either — someone can get a concussion on the track, the volleyball court, etc. — this suit is particular in its desire to see better attention in the football realm. The IHSA reports having an annual budget of $10 million for over 40 sports and activities across all levels of high schools and claim court mandated would essentially break the bank. For an organization with a television broadcast deal with Comcast/CSN Chicago, the lack of available funds seems to be a weak defense. If the money truly isn’t available for additional medical staff or improved helmets, perhaps a better mouth guard, one already partnered with multiple collegiate teams, is the first step in the right direction. The first hearing is set for 10 days from now.

(Header image via IHSA)

Since we last visited with startup i1 Biometrics, developers of the Vector mouth guard which measures the level and location of each hit on the football field, the demand and the market for their product has grown significantly. Yesterday i1 announced a new partnership with Texas A&M football. Already partnered with the University of Kansas, Louisiana State University as well as the University of South Carolina, i1 Biometrics is making strides to measure potentially concussion inducing levels of impacts.

The Vector mouth guard itself measures rotational and linear impacts and then sends the impact data in real time to to the coaching and training staff where it is stored in their cloud computing for easy access. Notifications can be sent to mobile devices for immediacy or the information gleaned from the mouth guards may be accessed online through a phone or computer.

In a joint study between Harvard University and Boston University last year covering 734 NCAA football players from the 2013 season, the concussion numbers are jarring, and not just the speed of the impacts. The players claimed six potential concussions and 21 “dings” for each confirmed concussion.

Given what is already known about the long-term effects of concussions — and even more alarming is what is unknown — seeing front-line collegiate football teams taking things more seriously is a step in the right direction.

Seeing the Super Bowl being the most watched television event in the United States is no surprise, but football is growing around the world. The NFL has been expanding its reach to Canada and England over the past few seasons by playing regular season games there, but those are not the only countries where the game has shown growth.

Via Statista, the upward trend of the Super Bowl here is clear.

Even after a slight dip in 2013, the Super Bowl has an undeniable increase in popularity here in the US. Thanks to Global Web Index, there are a number of signs showing how the NFL is expanding. According to the over 41,000 polled non-US residents, 38% considered themselves fans of the NFL, with 10% of that group having watched NFL games online. In terms of population percentage, almost 60% of Mexico consider themselves fans of the NFL. In terms of sheer number of fans, China’s 211 million fans and India’s 64.6 million rank as the top two countries. Strictly by population and not percentage, there are four times as many international fans than in the US.

As the number of cord cutters here in the US continues to grow — particularly among millennials — the 16 to 24-year-old and 25 to 34-year-olds are both the least likely to watch an NFL game on TV and the most likely to watch online.

Given the wide reach of the NFL as well as the trend in popularity in both the US and the world, it appears like the National Football League is rapidly becoming an international league.

Football coaches at every level have long relied on game film to judge their teams’ performance. But this year, NFL teams have partnered with Zebra Technologies to more accurately track their players’ position and speed on the field.

The real-time location solution (RLTS) used by the NFL relies on radio frequency identification (RFID) tags worn by the players in their shoulder pads. Each RFID tag broadcasts its location 25 times per second to the approximately 20 receivers located around the stadium. From this single sensor, the MotionWorks server can determine a player’s location on the field and speed. By adding a second sensor, Zebra can also track a player’s direction and orientation. The sensors, placed on the player’s shoulder pads, are less than an inch in diameter, and include a battery designed to last an entire season. This improves the usability and scalability of the solution, since teams won’t need to spend time and energy removing, charging, and reinstalling the sensors.

The result is a system that can track all 22 players on a field with an accuracy of a few inches, according to Zebra’s data sheet. According to general manager for sports applications Eric Petrosinelli, this gives Zebra’s solution a clear advantage over other solutions based on technology like global positioning systems (GPS).

“Other solutions aren’t providing anywhere near the accuracy or operational simplicity of our solution,” Petrosinelli said. “They don’t really have scalable solutions.”

The NFL would seem to agree: Zebra won what Petrosinelli called a “bake-off” in 2013 among a number of vendors selling competing systems. Their reward was a multi-year contract with the NFL. As training camp was getting underway, the NFL announced that Zebra receivers would be placed in 17 NFL stadiums (specifically, Atlanta, Baltimore, Carolina, Chicago, Cincinnati, Denver, Detroit, Green Bay, Houston, Jacksonville, Miami, New England, New Orleans, Oakland, San Francisco, St. Louis and Washington) and added RFID tags to every player’s pads. Receivers will be installed in the remaining stadiums, as well as “one-off” stadiums like London’s Wembley Stadium and Pro Bowl site Aloha Stadium, during the offseason.

The data generated by the system is currently controlled by the league to prevent the handful of teams with the solution in place from gaining an unfair advantage from the data. A few teams — the 49ers, Lions, and Saints — will also have Zebra solutions installed at their practice facilities. But for now, teams and fans will have to be content with the samples like these that have been shown in the Thursday night games.

Although the MotionWorks solution may be new to the sports world, Zebra has developed and used similar RFID-based solutions for years in the manufacturing industry. But Petrosinelli said the technology adapted surprisingly well to the new application.

“One thing we’ve been pleasantly surprised by is the operational ease in deploying and operating the solution,” Petrosinelli said.

Zebra’s future plans include expanding vertically to other levels of football, as well as horizontally to other sports. Petrosinelli said his company was in talks with a number of organizations (though he couldn’t give their names) to apply Zebra’s technology to their fields.

“We’ve spoken to people both domestically and globally,” he said. “When you win a contract like [the NFL’s], a lot of people take notice of that.”

And while Petrosinelli said Zebra was considering partnering with other companies to incorporate data from sensors like accelerometers or heart rate monitors, the company currently has no plans to design such sensors internally.

“We’re not a consumer wearables company,” Petrosinelli said. “The way our system is designed, we could be a transporter of that information, but we’re not going to be in that business.”

Windmills, wooden shoes and correct calls in football. All three may soon be synonymous with the Netherlands, as the Royal Dutch Football Association (Koninklijke Nederlandse Voetbalbond or KNVB) is looking to implement a specific video referee next season (warning: you’ll need to translate the page). They would be the first association football league in the world to have a separate referee for replays.

Existing replay services such as FIFA’s GoalControl technology or the English Premier League’s Hawk-Eye system are goal-line specific where 14 different cameras capture every angle. While certainly helpful and undoubtedly needed, the KNVB replay referee would observe things more than just goals. Incidents ranging from whether a foul was a red or just a yellow card or if a penalty should be awarded or not. The replay system will also be able to include dives, hand-balls and headbutts if necessary and any action away from the ball where the on-field referee may not have vision. If Luis Suarez gets loaned to a Dutch League team, perhaps biting will be reviewable as well. No word has been handed down as to whether or not it will be able to also rule on offsides calls, however.

The video referee will be located outside of the stadium in a van with multiple monitors. Each stadium will have their own replay system rather than the NHL or MLB style replay center. Using a headset, the video ref will be able to be in contact with the on-field referee in order to rapidly and accurately call the game.

With a strong concern to maintain the integrity of both the game, especially from retired EPL referees such as Graham Poll. In an interview with BBC Radio 5 live, when asked about replay, Poll said:

“The game has speeded up. Players are more crafty and deceitful than they have ever been. Unfortunately, that is a fact of life, therefore referees do need help. To my mind, there are plenty of good ex-referees who would be happy to sit there and review situations and help the referee. They are completely independent and neutral, not at the whim of a television company providing the angle they choose.”

The KNVB looks to lead the way football fixtures are called and hopefully played. If players know they’ll be blatantly obvious on a foul or a dive, all the better to clean up the game. Getting the call correct in a timely fashion is up to FIFA, as the Dutch League submitted their replay proposal to FIFA’s rule and regulations arm, IFAB. Counting on FIFA to do the right thing is a tough thing to ask of football fans, however with the KNVB ready to set the tone for accurate replay, the correct path is clear.

(Header image via Wikipedia)