Archive for FIFA

Tech Advances In The Women’s World Cup

This year’s FIFA Women’s World Cup is set to be the grandest Women’s sporting event of all time. Today FIFA boasted a number of major technological advances to be unveiled upon kickoff, such as broadcasting 10 matches — including the final — in 8K Ultra HD format. The press release also announced each game will feature no less than 20 cameras and as many as 22 trained on the field, a step up from the 16 camera setup in 2011’s Women’s Cup.

The use of goal-line technology (GLT) is being revamped as well. Rather than stick with the GoalControl system used in the men’s World Cup in Brazil last year, FIFA has decided to go with the Hawk-eye system in Canada. Both employ seven cameras focused on each goal and will be called upon for a ruling if a goal or no goal situation arrises.

FIFA has noticed the rise in second screening demands as well, and the presser specifically indicates a team of producers with a focus on mobile, tablet and laptop users. In order to view every game you’ll need a television package, as the matches will be split up between Fox and Fox Sports 1 for the English broadcast and NBC-owned Telemundo for Spanish. Nicolas Ericson, FIFA Director of TV, stated:

This is the biggest broadcast production we have invested in so far for a women’s football tournament. This supports FIFA’s commitment to develop and promote women’s football and it reflects the huge momentum and interest in women’s football around the world today.

Via Statista and using previous Women’s World Cups as the bar, nothing has come particularly close as far as live spectators since the 1999 Cup.

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On the other hand, 2011 saw ESPN have its highest rated soccer game of all time in the 2011 final between Japan and the United States. Television audiences were up around the world in 2011 compared the 2007 Women’s World Cup as well.

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This year offers a good blend time zone friendly starts — the early afternoon games are perfect for Europe — new programming and embracing the fans with second screen options for what is shaping up to be the biggest Women’s World Cup yet.

(Header image via FIFA)

FIFA’s Looks to Reach Out to Fans with New YouTube Programming

Soccer is a massive business. Not just club level play, but international events such as Euro events, Gold Cup, and of course, the World Cup are massively popular and thus massive money makers. Despite the popularity of soccer itself, FIFA has a deservedly wretched standing with many fans. It seems as though the governing body of international soccer has recognized this, and is making veiled attempts to reconcile with fans.

From the outcry of fans regarding Russia’s anti-gay laws while they prepare to host the 2018 World Cup to the thousands of migrant workers who have died building Qatar’s 2022 stadiums, let alone the various corruption charges, FIFA had some serious bridges to rebuild. Perhaps it was the FBI’s investigation to countries bidding for the 2022 World Cup or the drop of major sponsors in Emirates, Sony, Castrol Oil, Johnson and Johnson or Continental, but it appears as though FIFA is attempting to re-brand their image.

On January 29 of this year, Major League Soccer announced their sale of the popular KICKTV YouTube channel to London based Copa90. Last week Copa90 then sent out a press released regarding a joint partnership as they joined forced with Pitch International, just three days after Pitch International sent out a press release saying they partnered with FIFA. The FIFA/Pitch International pairing will consist of PI airing the new show FIFA Football. The show will launch in May and according to Niclas Ericson, FIFA director of television, the show is about all aspects of the game.

FIFA Football is about giving fans a real insight into the game, on and off the pitch. Football is a truly global game and there are so many great moments to celebrate and fascinating stories to share from around the world. We hope this show will help to inspire the next generation to play, engage in and enjoy the world’s most popular sport.

Aiming at the younger generations — not just as players but also fans — by acquiring and partnering with YouTube channels seems to be a savvy move by FIFA. The NFL catered to fans in January by putting sanctioned game clips and highlights on YouTube. Given the amount of heat put on the NFL and commissioner Roger Goodell in the wake of several poorly-handled decisions, throwing service to fans, possibly in a bit of a distraction ploy, was an interesting tactic. Similarly for FIFA, their new partnerships do nothing to apologize for past (and present) missteps by soccer’s most influential organization, however reaching out to fans is at least a positive step for a company not well known for positive press.

(Header image via Facebook)

Reminder: You Can (Maybe) Stream the Women’s World Cup Draw Tomorrow

The 2015 FIFA Women’s World Cup groups will be drawn tomorrow at noon eastern on the Fox Sports 1 channel plus a live stream via Fox Sports Go. Joining the host nation of Canada is 23 other nations that qualified to make a run at the title of World Cup champion.

How to view the games themselves on television was decided years ago. FIFA gave all broadcasting rights in the United States from 2015 through 2022 for English TV and radio to Fox and their affiliates. Spanish TV rights went to Telemundo Media, owned by NBCUniversal. The Fox Soccer 2Go stream does not appear to have any streaming rights to the Women’s WC, however with a digital converter box, anyone with a TV — even without a cable subscription — should be able to see a limited number of fixtures. Lou D’Emilio of Fox Sports quoted World Cup Coordinator David Neal saying “Fox or Fox Sports 1 will carry all 52 WWC matches live in 2015.” Without a definite distinction of how the games will be split among the two channels, it remains unclear how many games a cord cutter will be able to see.

A possible option is the Fox Sports Go app is available for Windows, Android and iOS devices. Unfortunately Fox Sports Go currently depends on having a particular cable subscription. Despite producing a strong Fox Soccer 2Go app (where no TV packaged is necessary as it is a standalone price), the Fox Sports Go leaves much to be desired. One of the current issues is that despite having access to a Charter Communications login, complete with Fox Sports 1 and 2 in the channel lineup, Charter is not a selectable option. Given Charter services almost 28 million subscribers across 29 states and is the fourth largest cable provider in the nation based on revenue, one would assume compatibility with Fox Sports Go. Fox Sports Go is also not available to subscribers of either of the two major U.S. satellite providers — DirecTV and Dish. Apparently I am not missing much from not having access to the app, though. Among the three platforms, the highest rating is three stars on the Android version versus two on iOS and a 1.8 stars rating for Windows devices. Not to put faith in internet reviews, after asking around the only worse streaming platform than Fox Sports Go was the NBA’s League Pass, notorious for issues and bugs.

While the games are still over six months away, Canada will play its to-be-determined opponent on June 6, the accessibility of the matches is in doubt. This year’s men’s World Cup broadcasting rights was owned by ESPN and still have matches available to be re-watched via WatchESPN, though that does require a cable package. Whether or not Fox allows streams — both live or after the match — remains to be seen. Trusting major telecoms, let alone FIFA, to make the right decision for viewer accessibility is a nearly impossible dream.

(Header image via FIFA.com)

FIFA 15: The Beautiful Game

While there are some mobile options to be found out there, when it comes to console gaming, there are only a couple series that allows players the full soccer experience. FIFA 15, this year’s iteration of the long running soccer game, has not only undergone a facelift via improvements to the graphics, but also added new leagues, clubs, moves, celebrations and probably most importantly, possession dribbling has been tightened up, as have goalkeepers.

New ball handling and possession additions have brought more goals and more excitement to the game, however it has made 1v1 defending all but impossible. The control and agility moves, such as new cutting and sharper stopping, has wreaked havoc on my old way of defending the ball more than marking the man. Developers at EA have countered this somewhat by adding the new defending feature called “shoulder barge.” It’s pretty straight forward way of defending the attacking player while he is dribbling. You can use a defender to nudge him off of the ball to gain possession and stop the opponent’s attack. Use it too much and you’ll get called for a foul, however it is an immensely important addition. Without it I’d be giving up goals more often than usual. In my very first go around of FIFA 15, I got blasted 6-2 by Manchester City. In my defense I play as QPR — Go Hoops! — but I was blown off the pitch by City’s precision attack.

Another way EA has attempted to offset the vicious attacks that will be brought to you by the new offensive moves is by retooling the goalie AI. Whether or not they come charging off their line to stop a breakaway or go for a ball punch rather than an attempted catch on a corner kick makes all the difference in the world. Watching your goalkeeper give up a cheap goal near post or get chipped after being late coming off his line is mostly a thing of the past. I’ve had several (what I would call) beautiful build ups only to be swatted away by a keeper who I swore I had beat in the upper 90°.

It would be hard to call me a fan of FIFA as an organization — check out this Last Week Tonight piece for a brief reason why, (warning: language) — however their game has now been out for a week and I’m yet to put anything else into my Xbox. Often franchise games get labeled as a simple “re-skins of last year” and while FIFA 15 hasn’t changed any core aspects, the new version doesn’t feel like the same old song ‘n dance.

Speaking of songs and dances, this year’s FIFA has added a ton of new ways to make the game more involved. The all new lineup of goal celebrations may seem like a small detail to some, but don’t count me among that crowd. From classics like the dead fish to new additions such as Eto’o and his old man routine, the celebrations have are incredibly fun. The added “Dynamic Match Presentation” sports unique fan and team reactions including certain post-goal antics that can get 10 men involved.

FIFA 15’s league and club pool has grown as well; for the first time you’re allowed to play as any club in the Turkish Super Lig. A total of 33 various leagues and their clubs are available to pick from, plus 47 national teams. The developers have added enough new options and improved graphics, stadiums and offensive game-play enough to keep casual fans interested. For more die hard type fans such as myself, it was never a question of if I’d get FIFA 15, just how much I would like it. Considering the new attack options and higher frequency of goals, I’m more than happy to recommend this game to anyone.

(Header image via Babo Games)