NBCSports Teams Up With AppleTV and Roku

by
April 28, 2015

The landscape of television programming availability is constantly shifting. Though some networks and cable providers have been giving end users a difficult time, NBC is shifting more freedom towards their cable subscribers. The broadcast giant has now made their NBC Sports Live Extra app available on both AppleTV and Roku boxes, allowing those with qualified cable plans to view NBC covered sports ranging from the PGA Tour to English Premier League action.

Allison Moore, general manager and executive vice-president of TV Everywhere (NBC Universal) was quoted:

“This launch demonstrates NBC Sports’ ongoing commitment to provide added value to loyal fans who can now have more access to the live sporting events they love. Customers love our Apps on iPhone and iPad and we can’t wait for them to experience what we can offer on Apple TV.”

On the Roku side of things, Moore went on to say:

“As we have seen with the success of the NFL and the Olympic Games, real-time sports programming with a cross-device reach is a crown jewel in NBCUniversal’s ever-expanding TV Everywhere initiative.”

While these moves fail to address cord cutters, at least a major content provider is paying attention to the desires of their existing customers. It may not bring anyone who has already parted ways with their cable bill, but it just might keep a few more sports fans in the NBC fold. With other traditional content companies attempting to embrace new broadcast media, namely Cablevision’s recent partnerships with Hulu and HBO Now, it appears as though the old dogs are trying to learn new tricks.

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You can catch David spouting off about baseball, soccer, esports and other things by following him on twitter, @davidwiers.

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Adam
10 years ago

Do you know if there is any word about them adding Chromecast capability anytime soon?

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David Wiers
10 years ago

No word on that or FireTV just yet unfortunately.

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DeniseLaurel
10 years ago

Thanks for the article Adam! You can combine one of those streaming boxes with UnoTelly like I do with my Apple TV and have access to all regions of Netflix.

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Adele Samantha
10 years ago

Great article David. For those who live outside US like me, you can access Netflix, Hulu and NBC Sports on your Apple TV by using UnoTelly or similar tools.

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