NBA Players Union Launches New App for Players Only

Big-time athletes have swarms of business managers and lawyers to handle the day-to-day affairs. But the those starting from the bottom — the guys on 10-day contracts, and rookie-scale deals — may not have that luxury. The NBA Players Union is hoping to ease the burden on these players by offering a new smartphone app specifically for members.

The app was developed by SportsBlog.com, who has made similar products for the WNBA and NBA Retired Players Association. We can’t get a peek at it, for obvious reasons, but the idea is to help players by passing along important information as well as allowing their input for union business.

SportsBlog.com’s chief officer, Kevin April, sounded optimistic about the future of the app, saying that they are “just getting started and we have an ambitious roadmap ahead of us that will deliver even more capabilities to NBA players, their union, and even their fans.”

While being even a low-paid bench player might sound like a better job than most, many of these athletes are still very young adults. Any young person getting started in life needs a hand every now and then. The NBA Players Union is looking to ease the transition by keeping important information just a few taps away.

(Image via Kārlis Dambrāns)