Serie A to Premiere Brand New Soccer Streaming Service

I personally believe the old saying “all roads lead to Rome” tends to embody “different means to the same end” and in the case of online streaming versus traditional cable subscriptions, money as always, is the bottom line. In regards to the streaming cash flow, once again Rome — okay, all of Italy — is front and center in accomplishing the end of collecting revenue, this time by means of streaming. Today the top league of Italian soccer, Serie A, announced a service that beginning on Saturday, will stream three fixtures per weekend.

The price for viewing access is €3.99 for the weekend or €2.00 per individual match. In addition to the games themselves, each will have both pre- and post-game shows for analysis and news for the matches and around the league. It’s a huge move away from the old school television broadcasts, and for here in the United States, where beIN Sports holds the broadcasting rights. Serie A is the first major European league to offer a service of this kind and this could bring about a huge boost to their fandom abroad.

Via Statista, as of 2013, Serie A held the second highest broadcast revenue, trailing only the English Premier League.

An argument could be made that Italy’s top league isn’t the powerhouse it once was, however the league has posted solid results in UEFA Champions League play, the top continental league in Europe. Even after Serie A lost one of their bids to Germany’s Bundesliga following the 2011-12 season, they’ve posted respectable results. Since being limited to three teams receiving bids to the Champions League, Italian powerhouse Juventus has managed a runner-up finish in the CL last year and both Roma and Milan have made appearances in the Group Stage of the tournament as well. Even with four teams (Juventus, AC Milan, Inter and Napoli) in the top-20 most valuable soccer clubs as of 2015, Serie A has some catching up to do if they’d like to match the brand value of the titans of European soccer.

If this streaming agreement opens up the first of many more casual soccer fans here in the US, all the better. The individual game price is well worth testing the waters of Serie A, but the model of online viewing is the most important part. If other leagues — namely the Premier League, Bundesliga or Ligue One — are able to find a way to offer streamed soccer, it will be another huge win, much like Fox Soccer 2 Go, for cord-cutting soccer fans.