GoPro and Roku Announce New Partnership

GoPro will launch a channel for Roku box owners this spring, displaying content specifically from GoPro users. This expands the partnership GoPro already has in place for content viewing with Xbox, Virgin America and LG to bring streaming content to users.

Roku, who has already sold over 10 million devices as of September 2014, has set the pace with streaming channels at over 1,800. The GoPro channel will include featured content, crowd favorites as well as the option of finding out which version of camera took the footage. Much of the content will be user created, says Adam Dornbusch, Head of Programming at GoPro:

“GoPro content is unique in that it emotionally resonates with a global audience. The GoPro channel will make it simple for Roku customers to watch GoPro originally-produced and “best of” user-generated content on their televisions at home. We are excited to bring the world of GoPro to Roku customers as they are one of the most engaged customer bases when it comes to the amount of streaming content they view.”

With programs already in place ranging from news, sports, music, education and more, Roku’s expansion into the world of user generated content makes sense. Given the growth of GoPro over the years — for both professionals and amateurs alike — and the reach of Roku, this partnership should continue the expansion of both companies as well as benefiting customers with more entertainment options. What a time we live in for someone to film themselves with a GoPro while flying a drone modeled after the Millennium Falcon.

(Header image courtesy of the GoPro Facebook page)

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