MLB Advanced Media, or the biggest media company you’ve never heard of, is about to embark on a video streaming expedition the likes of which the internet has never seen, supporting five launches in the next month alone, all while providing video streaming infrastructure for CBS Sports, ESPN, and WWE.
Take a look at this list put together by TechCrunch’s Matthew Panzarino:
- 3/18 – Sony’s PlayStation Vue
- 3/18 – March Madness streaming for Turner
- 3/29 – Wrestlemania
- 4/6 – MLB Opening Day
- 4/12 – HBO Now debut with Game of Thrones
That launch calendar would be great if it occurred in a year’s time, but MLBAM is doing it in one month. If they nail it, MLBAM will be in prime position to do what has been speculated for months — spin off into their own digital entertainment company. As our esteemed managing editor, David Temple, noted, “Through some forward thinking, some early investments, and a little bit of luck, a sports league has ended up being a giant in one of the biggest tech industries around.”
As was previously reported by TechGraphs, HBO Now is being launched with an exclusive partnership with Apple TV, which created whispers that Apple is looking to start their own over the top streaming service like Sling.
In his interview with TechCrunch, Bowman responded to a question about the possibility of MLBAM supporting Apple in these efforts by saying, “I have no idea. We’d be honored to be part of anything, really… What people forget is how long they’ve been together, and how well they’ve been running the company. I think everybody would do a lot of things to be partners with Apple, but it’s hard to imagine there’s anything technologically we could bring to Apple.”
Continuing with the Apple theme, Bowman gave an update on the At Bat app launch for the Apple Watch, saying, “We obviously built a whole interface, when it launches in April and people sync their phones, [sic] obviously, the interface is different. Every piece of hardware has to look different… Hopefully, it looks cool and neat and — the watch itself, there’s ways to dig deeper. When you move it, you might just get an update, but when you punch it a couple times, it’ll dig a little deeper.”
Right now MLB.com is 85 percent of MLBAM’s business, but obviously that number is likely to fall given all off the business they’re taking on. When asked pick a competitor for MLBAM, Bowman responed, “I think the biggest competitors that we have are inertia.”
(Image via Ming-Yen Hsu)