Zepp Updates App to Provide Personalized Training Tips

The newest update to Zepp’s baseball and golf app includes a new feature to personalize users’ training based on swing analysis.

The feature, called Zepp Insights, will produce reports that recommend drills to help users focus on personalized weakness in their swings. The reports will be delivered weekly, provided the user takes at least 30 swings during that week. Using millions of swings collected from its users, Zepp will identify which of the five calculated swing parameters — bat speed at impact, maximum hand speed, time to impact, vertical angle at impact, and attack angle — is most in need of improvement. The report will then recommend training drills and tips from their existing video library.

The new update will also include swing goals across all metrics based on the user’s skill level. In previous versions of the app, only bat speed goals were set automatically, with additional goals relying on user input to tag the hit type and direction.

In addition to the drills and overviews featuring Cubs hitting coach John Mallee, Zepp also provides swing data and video of a number of MLB hitters, including Mike Trout, David Ortiz, and Giancarlo Stanton. The pros offer advice on more “real-world” scenarios, such as staying back on a curveball and hitting the ball the other way.

CEO Jason Fass said the new update provided personalized, actionable data to its users, better helping them improve their swings.

“Our goal is to provide analysis that not only collects numbers from the sensor, but offers ways to improve those numbers through content in our app,” Fass said. “We need to engage and elevate athletes by personalizing tips gleaned from their captured data.”