Vine Improves To High Definition

by
March 27, 2015

As incredible as GIF(V)s and HTML5 videos are at capturing highlights, sometimes video alone does not do a moment justice. When an occasion calls for audio and video, Vine has filled that niche very well. Until today all Vines were recorded in 480p, however now iOS devices are able to record in 720p. The blog states an Android app update will follow shortly, however no word on Windows devices just yet.

After partnering and covering the NBA so successfully — the NBA Vine account has over 381 million loops — with both regular season and All-Star game coverage, at least one league is embracing the technology. On the other hand, arguably the best soccer league in the world, the Premier League seems set against sharing goals and highlights. In an interview prior to the season, Dan Johnson, director of communications for the Premier League was quoted

“You can understand that fans see something, they can capture it, they can share it, but ultimately it is against the law. It’s a breach of copyright and we would discourage fans from doing it, we’re developing technologies like gif crawlers, Vine crawlers, working with Twitter to look to curtail this kind of activity. I know it sounds as if we’re killjoys but we have to protect our intellectual property.”

Killjoys indeed. It is worth noting while the Vine official blog post does have a Premier League goal in it, Chelsea versus Crystal Palace, it is from the 2013 season and takes place before Johnson’s remarks.

Despite 720p not being particularly earth shattering on mobile devices these days, seeing Vine working to improve their overall user experience, is good for everyone, particularly sports and esports fans.

(Header image via Facebook)

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You can catch David spouting off about baseball, soccer, esports and other things by following him on twitter, @davidwiers.

2 Comments
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Anonymous
10 years ago

Way to go, soccer. Everyone knows the best way to get people to watch your product is to prevent people from watching your product.

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David Wiers
10 years ago
Reply to  Anonymous

There still are some available, but yeah, to publicly state arguably the most popular league in the world wants to NOT show highlights? An interesting move. I get the reasoning for media rights and what not, but the brand is growing. Embrace it.

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