Even Professional Bull Riding is Getting into the Streaming Game

Last year’s Super Bowl being streamed online was a huge move for the big four — NFL, NBA, MLB and NHL — though the other sports have yet to cater to the streaming population. More fringe or niche leagues may be more willing to embrace the available technology as they attempt to grow their brands, or so it would seem within the ranks of the Professional Bull Riders. Last week PBR announced a partnership with the streaming company Flipps to showcase via pay-per-view their Ring of Honor: Unfinished Business event.

Earlier today via press release, Flipps posted additional details about the Ring of Honor stream. Set to take place on May 30, will consist of a three hour live broadcast of the various competitions with riders aiming to take home up to $160,000 in the winner-take-all formats. In order to view the event, a $29.95 price tag is attached, the same price to watch on Dish Network. Flipps CEO, Kosta Jordanov, said of the partnership with PBR:

PBR is the premiere bull riding organization in the world and we are honored to be able to elevate that content to new audiences through the Flipps platform.

Flipps, a free app available on iOS, Android, most SmartTVs and more, offers both free and PPV options for sports highlights, games and matches ranging from the ACC Digital Network to UFC Sports, the Golf Channel and dozens of others. The entertainment isn’t limited to sports coverage, though. Flipps is dedicated to bringing live coverage to their user base, and includes select programming from Showtime, music videos, plus dedicated genres for children and news. The channel selection also includes industry updates and videos from automotive, health and tech sources. With much of their content readily available for free, Flipps’ revenue comes from in-app ads and video ads, though given their impressive lineup, it is understandable. If you happen to be a bull riding fan who has cut the cord, this is mana from streaming heaven. For those who have dropped their cable packages but are not terrible enthusiastic about the PBR, Flipps has enough other options to be well worth a download.

(Header image via Doug Wertman)