Canada Tells Citizens Not to Cut the Cord Quite Yet

Canada is looking to be a world leader in entertainment, and no, it isn’t hockey. Well, it could be hockey, as the beauty of the country’s recently announced cable plans leafs leaves all of the decisions to the customer. The Canadian Radio-Television and Telecommunications Commission (CRTC) claims next year Canadians will have the option of an entry level TV service starting at $20 per month, then an option to purchase individual channels from there. By December of next year, all of Canada is set to have “pick-and-pay” basis or in small packages available.

The vague wording on what “small packages” consists of is yet to be determined, however the CRTC will cap the basic package range from $20 to $25 (plus add-ons) compared to the cheapest current cable package at Rogers Communications goes for $40.48. Of course, much like Big Cable here in the United States, Rogers charges a one time activation fee (49.99), installation fee ($14.95) and renting or purchase fees of the equipment. No word on whether the new plans will have features such as high definition, DVR or any Video-On-Demand services either, which would almost certainly be a major a factor for many.

Take a look at the basic (read: no HD, no premium channels, etc.) packages available in my area for a single TV compared to what we know about Canada’s plans.

*This is the price for the initial six months, then the price jumps to $65.00
**After speaking with an online representative, I was able to get both the install and activation fees waived

The mass appeal to an à la carte system is clear, though it could be nothing more than swapping deck chairs on the Titanic. For someone like me, one who roots for favorite sports teams outside of the local coverage, going back to cable doesn’t make sense. I am already paying monthly for Netflix as well as one time payments for MLB.TV, Fox Soccer 2 Go, Amazone Prime and MLS Live (plus various subscriptions to Twitch.TV) as well the soon to be launched HBO Now, do I really want another monthly bill for entertainment?

For years my parents, friends and others have complained and expressed frustration about paying for dozens (f not hundreds) of channels they’ll never watch. Canada is taking a step for people to choose what they want, but many, myself included, already know — and have — what we want. If I lived in Canada, I’m not sure this package would be for me, however I realize I am on the fringe for many things entertainment.

(Header image via Wikipedia)